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A Company Future Journey is a very familiar topic for us. Since our foundation, “The Company Journey Guides” have accompanied people and organizations in a variety of ways on their journey of finding an identity, cultural design, reorientation of business models as well as working and learning formats.
We know about the power of a vision and have learned to appreciate and prioritize the value of a purpose. We have often been able to experience how individuals and teams regain their full strength when the meaning of their own actions becomes clear, or how each of their strengths can be brought to bear. Sometimes we have even experienced a silence which occurs when it becomes clear how personal values and needs are in line with those of the organisation.
And yes, we have also gained experience with the fact that every change is gladly repressed and rejected initially before the path through resistance leads the way to shaping the new.

Departure – every beginning is hard

At the beginning of this year we set off on our own journey again. Our experiences during our projects gave us the courage and drive to start our own TCJG Company Future Journey.
It was easy to set off so far, questioning everything and verifying its future sense and suitability.
At the same time there were doubts and appeasements. Everything is actually (still) going well. And we have enough to do. Why should we now expose ourselves to a “pupation”? Especially since we know that our journey will lead through the four fields of the Change House (Claes F. Janssen). Defensiveness and resistance need to be expected along the way.
Things became turbulent right at the beginning. At first, we didn’t agree, neither about our departure nor about the direction. Leaving our comfort zone, even if it was just mentally, caused stress.
At the same time, it became obvious: now is the right time to leave. There was already a big crack in the cocoon. And a butterfly was waiting for us.

Start with the WHY

Following the principles of Simon Sinek , the first part of our journey led us to the WHY, the description of our Purpose.
Along this way we first dealt intensively with our past, our achievements and effectiveness. We reviewed our values and the motives for our actions. We found that our: values (mindfulness, truthfulness, sustainability) still remain valid.
At the same time, we analysed our strengths and identified what makes us unique.

We then asked ourselves what really mattered to us. Then we quickly agreed: human beings. And their unique and unmistakable contribution to shaping a company’s future.
We had already arrived at the “Purpose” and the caterpillar had hatched.

Taking time during the HOW

The short rest at our Purpose made it clear to us how invigorating it is for the entire team and it therefore was a real pleasure to continue our journey. Very quickly, the “Silver Line” on the horizon became clear. That’s where we should be heading. We empower people and organizations to shape their future and actively contribute to making this possible. WOW!

During our HOW, the development of the Governance and the Guiding Principles then again became somewhat bumpy. This is exactly where it comes down to business if you are to take this journey seriously. How exactly would we like to offer our services? What unites us in this regards? What don’t we want any longer, even though it is well familiar to us and makes us feel safe? What do we stand up for with all our strength and also ready to go the extra mile? What can our customers rely on? When do we say yes and when no?

That was really challenging and sent our team through another new process. Frankly, the doubts and concerns came back. And not everyone was always happy. Especially since it became clear that certain beloved habits would not continue to travel with us.

The result were eight Guiding Principles and four areas, of how we work. And now we are really happy with them. We have set them as a measure for ourselves and thus become effective accordingly.

We have learned: Allow enough time with the HOW. It just takes time. Well, caterpillars, just the same, take their time and move slowly.

Arriving at the WHAT via our customers

Before we actually turned off to the “WHAT”, we took a long detour via our customers. Following the principles of design thinking, we first wanted to find out and understand what they exactly need and what their concerns might be. Where do they see added value and why would they need our support at all?

We created personas for this purpose and looked at the world from their perspective. This was a very enlightening process that we can recommend to every organization and every team. We then carried out a Customer Value Proposition for these personas and were able to sharpen our HOW once again.

Then came the exciting moment: matching the focus of our customers with our core competencies and strengths. And four new and inspiring business areas emerged from this: Mindset first, Leadership? – Leader-Shift!, Zeitgeist L&OD and Hero Customer.

Now is the time to make them come to life. We already possess a certain amount of services and product offerings for these areas from our past and will contribute them accordingly. Others are currently under development, following the DT principles of iteration with our customers. There is still a long way to go. Consequently, our Company Future Journey will continue even further.

Some of our previous services also had to be left behind. They simply no longer have a place in our new travel baggage. We’ve already said goodbye to some of them, while for others this process is still outstanding. This is of course a little bit sad.

And yet: the butterfly is now unfolding its wings. It is magnificent and multi-faceted. And it is the future.