„Customer centricity” means turning everything upside down. The focus is no longer on your own products, services, process standards and technologies, but on the customer instead. Their actions are determined by needs, wishes and fears. Today, observing, understanding and being empathetic are key requirements when consistently thinking through offers and solutions from the customer’s point of view. And then designing them accordingly. It’s the foundation to create unique experiences and generate WOW-moments. They allow customers to feel like a hero. Isn’t that beautiful? We can make it happen.