{"id":1477,"date":"2017-12-13T11:35:53","date_gmt":"2017-12-13T11:35:53","guid":{"rendered":"https:\/\/v2.tcjg.de\/?p=1477"},"modified":"2019-04-30T12:10:36","modified_gmt":"2019-04-30T12:10:36","slug":"customer-centricity-a-modern-term-for-customer-orientation","status":"publish","type":"post","link":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/","title":{"rendered":"Customer Centricity \u2013 A Modern Term for Customer Orientation?"},"content":{"rendered":"

Your Customer is King<\/strong><\/h3>\n

\u201cI need to tell you something! You cannot believe how I was treated during my last vacation! I felt like a king\u201d A friend of mine said that to me a few weeks ago and he recalled vividly his experiences from his last summer vacation with his wife on a stunning island in Thailand. I knew that they spent their honeymoon in an exclusive hotel three years ago and wanted to revive these wonderful moments last summer. He told me when they arrived in the hotel, a surprise followed the next. At first, they were greeted by name by the bellboy upon arrival. Then, the receptionist informed them that she already reserved their favourite table on the gallery if they decide to have dinner in the hotel\u2019s own restaurant. When they entered their hotel room, they found two freshly squeezed juices and a hand-written card saying: \u201cWelcome back! We prepared your favourite juices for your sense of well-being. Enjoy!\u201d In fact, those juices were exactly the ones both preferred during their last stay three years ago. My friend was totally overwhelmed, not only by such a high degree of appreciation but also by the surprising effect.<\/p>\n

The Needs of the Customer at the Centre of your Consideration<\/strong><\/h3>\n

In theory those experiences are described with the term Customer Experience (CX) and are an essential part of a customer-centric approach. Customer Centricity means that the customer is at the centre of all considerations. Critical minds might note that Customer Centricity is only a new way of describing the familiar concept \u201cCustomer is king\u201d. In fact, a customer-centric design and marketing approach for products and services goes far beyond a simple customer-oriented method. Customer Orientation itself focuses mainly on\u00a0customer satisfaction<\/strong>, whereas, a customer-centric approach tries to identify the\u00a0customers\u2019 needs<\/strong>\u00a0(a feeling that is rooted in a sense of shortage) beforehand and align the design around the identified needs. This means that products and services are not only designed to best match customer wishes but rather generate greater added value by fulfilling the needs of the customer. This could even generate a demand for innovative products that customers were not aware of in the first place. A popular example is the Apple iPad. The action camera GoPro was originally developed as gadget for ambitious surfer that wanted to record their surf ride. However, in no time the small and solid camera induced a huge demand to record and share leisure activities even if they were not truly ambitious per se.<\/p>\n

Amazon Founder and CEO Jeff Bezos<\/strong>\u00a0names Customer Centricity as Unique Selling Proposition (USP) for his company:<\/p>\n

\u201eThe most important single thing is to focus obsessively on the customer. Our goal is to be earth\u2018s most customer-centric company\u201d.<\/p><\/blockquote>\n

\"\"Currently, Jeff Bezos tries various innovative solutions for distribution and logistics (such as drone delivery) to reach the customers in their living environment and\u00a0ease the buying process<\/strong>. The current strategic focus shows clearly that a customer-centric approach is derived from three main dimensions:\u00a0Customer Value, Customer Experience and Customer Lifecycle.<\/strong><\/p>\n

Ask yourself the following questions: What\u00a0explicit value<\/strong>\u00a0does the product offer for my customer, beyond a simple product advantage? Where and how could we create\u00a0individual customer experiences<\/strong>? How does the customer lifecycle for my product look like? That means: What are the\u00a0Customer Touchpoints<\/strong>\u00a0(all potential spots to get in contact with the customer)? Starting from an initial contact until a follow-up after a purchase. Combining these dimensions shows how experience and added value are interlinked across all potential touchpoints.<\/p>\n

Implementation of a Customer-Centric Approach<\/strong><\/p>\n

Many companies transform their processes with a focus on extensive Customer Centricity (follow the links below). Showrooms are restructured radically (\u201eAudi City\u201c in Berlin), virtual 24\/7 chat platforms (Vodafone) are established and emotional marketing campaigns are launched (TD Bank). However, the return is often not reasonable in relation to expensive initiatives. Costs can be identified clearly but short- or mid-term results cannot be traced back solely to the initiative. Therefore, it is important to present a\u00a0viable business case<\/strong>.<\/p>\n

A success criterion for developing customer-centric initiatives is a\u00a0customer-driven investigation of needs<\/strong>. In the course of agile development, innovative methods such as Design Thinking proved itself when it comes to exploring the living environment of the customers. Ideas for target-oriented products and services are developed, based on numerous observations, customer interviews and a detailed analysis. The resulting product ideas are iterated in various cycles and further developed with customers. The concluding product is then tested by selected customers and the feedback is considered to create the final product.<\/p>\n

\"\"<\/p>\n

Design Thinking \u2013 a Helpful Method to Create New Ideas for Customer Centricity<\/strong><\/h3>\n

We use Design Thinking across industries in organisations as well as in retail to put employees in the shoes of their customers and let them experience the world around them from a client\u2019s perspective. For this, the employees see through the eyes of sample\u00a0personas with typical characteristics of their customers <\/strong>and go on a customer journey to explore comparable brands and products. Alternatively, the customer could be involved right at the beginning to co-create ideas and being asked about their needs.<\/p>\n

We repeatedly face the challenge in the service industry that a customer-centric service behaviour requires a\u00a0mindset change<\/strong>. It is about a true interest in the person and not only in the customer. It is about putting the customer in the centre, about empathetic listening and an intrinsic disposition to think beyond standards and create individual solutions. Customer experiences do not necessarily require efforts in monetary form such as gifts or give-aways. Extraordinary experiences are rather about\u00a0authentic attention, individual solutions<\/strong>\u00a0and the\u00a0surprising effect<\/strong>. One of my favourite examples for this is the famous Hotel Group Ritz Carlton. A little boy forgot his plush toy \u201cJoshie, the giraffe\u201d in one of its hotels. The hotel returned the toy by post but attached a series of photographs that pictured how \u201cJoshie\u201d spent his last days at the hotel. The pictures showed \u201cJoshie\u201d relaxing in the spa, working in the office and sunbathing by the pool\u2026 (see link below). In summary:\u00a0Customer Centricity is an attitude, not a tool<\/strong>.<\/p>\n

My friend experienced that attitude during his vacation at the honeymoon hotel and told me recently that a stay at \u201chis\u201d hotel is already in plan.<\/p>\n

 <\/p>\n

Get inspired by a few examples of extraordinary customer experiences:<\/p>\n

#10: Ritz-Carlton Helps with Joshie\u2019s Extended Vacation<\/span><\/a><\/p>\n

Customer Experience at TD Bank<\/span><\/a><\/p>\n

Customer Centricity at Vodafone<\/span><\/a><\/p>\n

McKinsey about added value through Customer Journeys<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI need to tell you something! You cannot believe how I was treated during my last vacation! I felt like a king\u201d A friend of mine said that to me a few weeks ago and he recalled vividly his experiences from his last summer vacation with his wife on a stunning island in Thailand. <\/p>\n","protected":false},"author":1,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,73],"tags":[],"class_list":["post-1477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-hero-customer-en"],"yoast_head":"\nCustomer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides\" \/>\n<meta property=\"og:description\" content=\"\u201cI need to tell you something! You cannot believe how I was treated during my last vacation! I felt like a king\u201d A friend of mine said that to me a few weeks ago and he recalled vividly his experiences from his last summer vacation with his wife on a stunning island in Thailand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\" \/>\n<meta property=\"og:site_name\" content=\"The Company Journey Guides\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-13T11:35:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-30T12:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\"},\"author\":{\"name\":\"Jan\",\"@id\":\"https:\/\/tcjg.de\/en\/#\/schema\/person\/31a635b59ee25e3ce3bdfabda0c6477b\"},\"headline\":\"Customer Centricity \u2013 A Modern Term for Customer Orientation?\",\"datePublished\":\"2017-12-13T11:35:53+00:00\",\"dateModified\":\"2019-04-30T12:10:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\"},\"wordCount\":1098,\"publisher\":{\"@id\":\"https:\/\/tcjg.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg\",\"articleSection\":[\"Blog\",\"Hero Customer\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\",\"url\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\",\"name\":\"Customer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides\",\"isPartOf\":{\"@id\":\"https:\/\/tcjg.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg\",\"datePublished\":\"2017-12-13T11:35:53+00:00\",\"dateModified\":\"2019-04-30T12:10:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage\",\"url\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg\",\"contentUrl\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg\",\"width\":1386,\"height\":780},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/tcjg.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Centricity \u2013 A Modern Term for Customer Orientation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tcjg.de\/en\/#website\",\"url\":\"https:\/\/tcjg.de\/en\/\",\"name\":\"The Company Journey Guides\",\"description\":\"You create the future! This is something we're goot at.\",\"publisher\":{\"@id\":\"https:\/\/tcjg.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tcjg.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tcjg.de\/en\/#organization\",\"name\":\"The Company Journey Guides Gesellschaft f\u00fcr Unternehmensentwicklung mbH\",\"url\":\"https:\/\/tcjg.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tcjg.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/04\/tcjg-logo-sig03.jpg\",\"contentUrl\":\"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/04\/tcjg-logo-sig03.jpg\",\"width\":100,\"height\":40,\"caption\":\"The Company Journey Guides Gesellschaft f\u00fcr Unternehmensentwicklung mbH\"},\"image\":{\"@id\":\"https:\/\/tcjg.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/the-company-journey-guides\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tcjg.de\/en\/#\/schema\/person\/31a635b59ee25e3ce3bdfabda0c6477b\",\"name\":\"Jan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g\",\"caption\":\"Jan\"},\"sameAs\":[\"http:\/\/jan-frederik-meyer.de\"],\"url\":\"https:\/\/tcjg.de\/en\/author\/jan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/","og_locale":"en_US","og_type":"article","og_title":"Customer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides","og_description":"\u201cI need to tell you something! You cannot believe how I was treated during my last vacation! I felt like a king\u201d A friend of mine said that to me a few weeks ago and he recalled vividly his experiences from his last summer vacation with his wife on a stunning island in Thailand.","og_url":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/","og_site_name":"The Company Journey Guides","article_published_time":"2017-12-13T11:35:53+00:00","article_modified_time":"2019-04-30T12:10:36+00:00","og_image":[{"width":1386,"height":780,"url":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg","type":"image\/jpeg"}],"author":"Jan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#article","isPartOf":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/"},"author":{"name":"Jan","@id":"https:\/\/tcjg.de\/en\/#\/schema\/person\/31a635b59ee25e3ce3bdfabda0c6477b"},"headline":"Customer Centricity \u2013 A Modern Term for Customer Orientation?","datePublished":"2017-12-13T11:35:53+00:00","dateModified":"2019-04-30T12:10:36+00:00","mainEntityOfPage":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/"},"wordCount":1098,"publisher":{"@id":"https:\/\/tcjg.de\/en\/#organization"},"image":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage"},"thumbnailUrl":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg","articleSection":["Blog","Hero Customer"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/","url":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/","name":"Customer Centricity \u2013 A Modern Term for Customer Orientation? - The Company Journey Guides","isPartOf":{"@id":"https:\/\/tcjg.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage"},"image":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage"},"thumbnailUrl":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg","datePublished":"2017-12-13T11:35:53+00:00","dateModified":"2019-04-30T12:10:36+00:00","breadcrumb":{"@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#primaryimage","url":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg","contentUrl":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/03\/tcjg-blog-kundenzentriert.jpg","width":1386,"height":780},{"@type":"BreadcrumbList","@id":"https:\/\/tcjg.de\/en\/customer-centricity-a-modern-term-for-customer-orientation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tcjg.de\/en\/"},{"@type":"ListItem","position":2,"name":"Customer Centricity \u2013 A Modern Term for Customer Orientation?"}]},{"@type":"WebSite","@id":"https:\/\/tcjg.de\/en\/#website","url":"https:\/\/tcjg.de\/en\/","name":"The Company Journey Guides","description":"You create the future! This is something we're goot at.","publisher":{"@id":"https:\/\/tcjg.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tcjg.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tcjg.de\/en\/#organization","name":"The Company Journey Guides Gesellschaft f\u00fcr Unternehmensentwicklung mbH","url":"https:\/\/tcjg.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tcjg.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/04\/tcjg-logo-sig03.jpg","contentUrl":"https:\/\/tcjg.de\/wp-content\/uploads\/2019\/04\/tcjg-logo-sig03.jpg","width":100,"height":40,"caption":"The Company Journey Guides Gesellschaft f\u00fcr Unternehmensentwicklung mbH"},"image":{"@id":"https:\/\/tcjg.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/the-company-journey-guides\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/tcjg.de\/en\/#\/schema\/person\/31a635b59ee25e3ce3bdfabda0c6477b","name":"Jan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2d121016c030f8a004c087eab61615ea507db4f1cef87f5c61bc543de92cc3e?s=96&d=monsterid&r=g","caption":"Jan"},"sameAs":["http:\/\/jan-frederik-meyer.de"],"url":"https:\/\/tcjg.de\/en\/author\/jan\/"}]}},"_links":{"self":[{"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/posts\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":6,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/posts\/1477\/revisions"}],"predecessor-version":[{"id":2635,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/posts\/1477\/revisions\/2635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/media?parent=1477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/categories?post=1477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcjg.de\/en\/wp-json\/wp\/v2\/tags?post=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}